(This article was written by Mason Jar Butterfly and me).
The phenomenal introduction of Korean entertainment and culture around the world, alternatively known as the Hallyu wave, took storm in the late 2000s. Three top companies—SM Entertainment, JYP Entertainment, and YG Entertainment—are the sole leaders of the industry’s globalization. What started in merely Seoul, South Korea has since branched out towards the entirety of Southeastern Asia and has made landfall in Europe and the Americas, making history every day. Continue reading “The Rise of K-Pop in the West”